The event tag travels to your CRM on every lead. Adding those leads to a named campaign in your CRM is a one-time automation on your side, and we are happy to set it up with you.
What arrives in your CRM automatically
Every lead is attributed to the event it was captured at, and that attribution reaches your CRM along with the contact details and any notes or qualifiers your rep added.
Getting leads into a named campaign
If you have already built a campaign in your CRM for a particular conference, and you want that show's leads to join it, that is done with a rule in your CRM triggered by the event tag arriving on the record.
It is set up once per CRM rather than repeated for every show. Tell us which CRM you use and which campaign structure you report on, and we will walk through it with you.
Why teams ask for this
Attributing leads to the show is what turns event spend into a number the business can act on. It is one of the most common reasons teams connect their CRM in the first place.