Active Users: These users have successfully logged into their accounts at least once. They have accessed the platform and may already be using its features.

Inactive Users: These users created an account but haven’t logged in yet. They might need a reminder or assistance to get started.

Tip: Since inactive users haven't accessed their accounts, a follow-up email can help. You can send them an onboarding email with clear steps to log in, explore key features, and get started easily.